1 In 2014 Eventbrite closed a series F at a valuation of $920 million by ThomsonONE. 2įounded in 2006, Eventbrite raised $200 million in several funding rounds, including $60 million from Tiger Global Management and T. 2,4 In fact, the company reported a total of $2 billion in total historical ticket sales in 2013, 25% of which occurred in the last 6 months of the company’s 7 year history up until that point. Lastly, because Eventbrite sells to a specific segment of customers, other companies typically associated with the same service such as StubHub (a marketplace) and TicketMaster (a ticket retailer for mega venues) are not a threat to expansion. 3 As more tickets are sold on this platform, Eventbrite’s cost per ticket plummets with economies of scale. If all these factors sound too good to be true for smaller coordinators like garage bands throwing concerts, independent chefs hosting cooking classes, or business students holding galas, that’s because it was precisely made for the layman!īecause the company’s operating model described above is fixed on the world-wide web, the cost structure of the business is mainly comprised of the staff salaries, system maintenance, and servers. And with the ease of Eventbrite’s user interface embedded with social media links, time and money can be saved by avoiding traditional marketing conduits altogether. 2 With this system, there is no longer the need for antiquated ticket sale tables, box offices, or manual entry for tracking or seating arrangements. 1 As a self-service offering, the product streamlines the ability for organizers to promote events, while also seamlessly enabling end-customers to find and buy tickets.

But what value add does Eventbrite specifically offer? For the organizer, Eventbrite tracks the number of tickets sold as well as the number of people attending, and also displays post-event details and summary reports.

In the process, users save time in an otherwise logistically meticulous routine. Figure 1: Out with the old, in with the new!Įventbrite is an effective online platform that enables organizers to very simply manage, market, and sell tickets for events.

Eventbrite cost to sell tickets